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History of Lamborghini | Atlanta GA

History of Lamborghini | Atlanta GA

The History of Automobili Lamborghini in Atlanta, GA

One look and you’ll instantly recognize the hexagon, the Y and the golden Lamborghini bull in black surround — stylistic elements from the House of Sant’Agata Bolognese that have marked Lamborghini models since their beginning. Both sporty and elegant, these sports cars, super sports cars and now SUV have changed the landscape of engineering and design — all thanks to the visionary genius of founder Ferruccio Lamborghini. From his humble beginnings in making tractors to claiming the start of a company known for engineering models with world-class refinement, performance and luxury, Ferruccio Lamborghini saw his company rise and fall but always resurrect to something greater than before.

For over half a century, Automobili Lamborghini designed a continuous stream of iconic vehicles, including the 350 GT, Miura, Espada, Countach, Diablo and the Murciélago, as well as limited editions such as the Reventón, Sesto Elemento, Veneno and the Centenario. Each vehicle promotes clear contours, precise lines and pure surfaces: unmistakably Lamborghini DNA. And, in tradition, each is named after breeds of fighting bulls. Retired models are coveted as lucky patrons and museums house them in protective possession, while those who drive current vehicles can turn quite a few heads on any city street. Let your curiosity unleash and continue reading about this world-renowned company below.

Automobili Lamborghini: Masterpieces That Make History

  • 1963-1964
  • 1965-1966
  • 1967-1968
  • 1969-1971
  • 1972
  • 1976
  • 1980
  • 1981
  • 1986-1987
  • 1990
  • 1994-1999
  • 1998-2004
  • 2005-2006
  • 2010-2011
  • 2014-2016
  • 2019-TODAY

Automobili Ferruccio Lamborghini had its start in 1963 when Ferruccio Lamborghini purchased a large plot of land for his new, highly modernized factory. Later that year, the 350 GTV was presented as the first model from Automobili Lamborghini, and in 1964, the 350 GT soon followed.

A prolific period for Lamborghini, 1965-1966 saw an astonishing number of new models released (like the 400 GT and Miura), plus the seemingly extravagant chassis presented at the Lamborghini stand during the 1965 Turin Auto Show changed the history of the company (and the entire automotive industry).

With the flood of orders for the Miura inspiring confidence, Automobili Lamborghini released the Islero and Espada. Vertically opening doors, or gull wing doors, first appeared in the non-production Marzal, which was chosen by Prince Rainier of Monaco and Princess Grace to open the Monte Carlo Grand Prix.

Updates and improvements were made to each of the three series, and 1970 saw an “in-between” model, the Jarama, and a far more successful model, the P250 Urraco, named after a fighting bull. The LP 500, or better known as the ‘Coachtach,’ stunned critics with its single gradual curve that spanned the front fenders to the tail panel of the body.

After selling his shares in the company that he founded, Lamborghini left his position in 1972, the same year that the Urraco, a four-seater minimalist, was put into production. The oil crisis and social tensions forced the car makers to design a car that reached a broader audience and carried a lighter price tag.

Despite further difficulties that complicated production in the Automobili Lamborghini factory, the Silhouette was presented at the Geneva Motor Show in ‘76. An aggressive model with a 3.0-litre 260-hp V8 engine, the Silhouette also came with a removable roof panel and a body and chassis completely made of steel.

After production ended for all models except the S version of the Countach by 1979, Automobili Lamborghini failed to produce any additional vehicles. By 1980, the company slid into bankruptcy and then liquidation.

However, the Mimran brothers teamed together to reconstruct the company, and brought their team of newly hired designers and engineers to the Geneva Motor Show in 1981. Models like the restyled Miura and Countach S reappeared, but the brand-new Jalpa stole the show with an expanded 3.5-litre V8 engine.

The LM 002, the hefty off-road vehicle that had many redesigns and modifications, hit production in 1986 and sported a mounted V12 engine, similar to the design of the Countach. 1987 was a year that saw good sales of the Countach and the Jalpa, giving Automobili Lamborghini a healthy boost before being taken over by the US Chrysler company in April of the same year.

With a brand-new design of a 3.5-litre V12 engine back in ‘87, competing Lamborghini and Lotus models received high rankings in both the 1990 British Grand Prix, the Hungarian Grand Prix and the Grand Prix of Japan. After an anniversary release of the Countach, a successor was presented, the Diablo, an extreme and forceful model that generated 492 hp with its 5.7-litre V12.

A change of hands of Automobili Lamborghini happened again in 1994 to unknown Indonesian investors, and with the new company management, another era of intense development and prototypes emerged. Models like the VT Roadster, SE, Jota, Monterey, Alpine, GT and GTR were reimagined in design and well received in production years.

Power went from the Indonesian shareholders to Audi in 1998, and with it came a collaboration on the successor of the Diablo, the Murciélago, a nocturnal, magnetic vehicle capable of 580 horsepower. Several variants came from the first Murciélago, like the Murciélago Roadster in 2004 (now a Lamborghini icon) which featured the L.I.E. electronic engine management system and Lamborghini permanent four-wheel drive.

After the Gallardo launched two years earlier, the new Lamborghini Gallardo Spyder made an appearance at the 2005 Frankfurt Motor Show, sporting a 90° V-engine capable of a maximum output of 520 bhp at 8,000 rpm. 2006 saw further developments within the company with the “Lamborghini Miura Concept,” a modern interpretation of the Miura from the mid-sixties.

Exceptional carbon-fiber technology was on full display with the unveiling of the Sesto Elemento in 2010, a 20-unit super sports car that was designed for track use only. A new V12 engine debuted in the Aventador LP 700-4 the following year, along with three special series: the Gallardo Bicolore, Gallardo Tricolore and the Super Trofeo Stradale. Automobili Lamborghini was unstoppable.

Enter a new era for the entire segment of luxury super sports cars. The world premiere of the new Huracán LP 610-4 at the 2014 Geneva Auto Show showcased a model that had stylistic purity and performance written in its DNA. The Aventador came later in 2015, and in honor of the one hundredth anniversary of Ferruccio Lamborghini’s birth, the Centenario was released in 2016. The limited-edition super sports car is a highly desirable vehicle for collectors around the world.

Automobili Lamborghini developed new, unique hybrid technologies with the Lamborghini Sián FKP 37 in 2019, a vehicle that featured the world-first supercapacitor for hybridization. And today, the gorgeous Lamborghini lineup includes three one-of-a-kind models: Aventador, Huracán and Urus.

If you’d like to register your interest in one of our spectacular Lamborghini models or would like to learn more about the brand itself, contact us online or stop by our dealership at 7865 Roswell Road, Atlanta, GA 30350 and a member of our team would be happy to speak to you. We look forward to serving our luxury clients from the Metro Atlanta area.

All historical information and dates taken from Lamborghini's main website.

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