At the Heart of the Lamborghini Urus is a twin turbocharged V8 engine displacing 4.0L and making 641 horsepower. This engine is paired to an 8-speed automatic transmission sending power to all-four wheels offering the best power-to-weight ratio in the SUV segment. Braking is handled by enormous carbon ceramic disc brakes front and rear, allowing the big SUV to stop in sports car-like distances. Acceleration as expected, is incredibly rapid, with 0-60 mph achievable in well under 4 seconds, while Lamborghini claims that the Urus is capable of travelling 190 mph flat out. And while those all sound like supercar numbers, the Urus also has several different off road modes, along with air springs at all four corners that can raise the ride height of the vehicle for traversing tricky terrain.
Lamborghini doesn't really offer different trim levels on the Urus, instead giving buyers a plethora of options to customize their Urus exactly as they want it. This feeling of customization carries over into the driving experience through Lamborghini's drive mode selector, which features no fewer than three on road settings and three off road settings, as well as a personalization setting that allows drivers to mix and match various drive modes. A few of these featured modes include Sport, Strada and the firmest setting Corsa. This Corsa setting is best for track or your smoothest continental roads. You will also find the Urus equipped with four-wheel steering, increasing its agility, stability and reduces the turning circle at low speeds.
Some of the plentiful options available to style the Urus include a choice of four different wheel types, ranging in size from the standard 21-inches all the way up to 23-inches, brake calipers that can be painted one of six different colors, a panoramic sunroof, carbon fiber body pieces around the bottom of the car, or over the fenders and exhaust tips that can be ordered in bright chrome, satin chrome or matte black.
Inside buyers are presented with a ton of upholstery options. Single or multicolor leather seats can be ordered in a variety of hues with contrasting stitching if so desired, while a more luxurious "Elegante Leather" option also exists with its own color palette. Of course, some buyers prefer something a little less slipper for serious track work, so the single or multi-color options can also be ordered with Alcantara rather than leather to provide a little more grip.
The choice of materials continues to the steering wheel which can be ordered with suede, perforated leather or just plain leather as well. The dashboard and surrounding area can be trimmed in either carbon fiber or wood, with several options there as well including an extremely handsome stained black wood option.
Electronic interior feature packages are similarly exotic, with an available night vision package to aid night driving using an infrared camera that displays its output next to the speedometer. A hands free tailgate can be opened by kicking a foot under the rear bumper, while a heads up display projects vital information such as speed and RPM on the windshield. A Bang & Olufson premium audio system and rear entertainment package highlight this already tech packed vehicle. Of course, all the advanced driver assistance technology can be upgraded at an extra cost, features include adaptive cruise control with stop-and-go, blind-spot monitoring and rear-cross traffic alert. As well as lane-departure warning and lane-keeping assist.
Powerful Engine
All-wheel Drive
Incredible Handling For An SUV
Futuristic Styling
Luxury Laden Interior
Elite Brand
The 2020 Lamborghini Urus leaves well enough alone by not making any significant changes to their single SUV line. It remains to be the only SUV currently sold by the Italian marque, though interestingly it is not the first one they've ever built. Since the demise of the LM002 SUV about twenty-five years ago, Lamborghini has been out of the market until now. While the LM002 looked like a Hummer and was extremely utilitarian, the new Urus is sleek, fast and luxurious to its very core. It offers to combine the thrilling driving experience of modern Lamborghini sports cars with the kind of practicality that can be used on a daily basis by any driver type.
The Urus is a Lamborghini first and foremost, so it's not going to be inexpensive. Its base price is at the top if this field. That kind of money buys an SUV that can do everything, including the ability to almost shrink around the driver and become a sports car at a moment's notice. Of course, a big part of the value of this vehicle is in its exclusivity, Porsche has had enormous success with the Cayenne and the Macan and those vehicles can be seen all over the road in most cities in the U.S. The Urus will be much rarer, competing directly with the Bentley Bentayga, though obviously the Urus is much faster and sportier in character than the Bentley. For people that absolutely have to have the best high-performance SUV on the market, the Urus should be their number one target.
